PRINT + UI
IN LAK'ETCH - PROCESS BOOK
Client : Thesis
Background: In Lak’etch was born from a desire to empower the future generation of Latinos by celebrating the beauty of their culture through design. Our brand of hats, crafted in Mexico, embodies this vision, offering versatile headwear for all occasions, from jaripeos to everyday wear. Handmade and intricately embroidered by skilled artisans, each hat challenges stereotypes by showcasing the true craftsmanship and artistry behind Mexican headwear. Our logo, set in 'Azulera,' a font of my own design, further emphasizes our commitment to authenticity and creativity.
Transforming from a simple hat brand into a cultural installation, In Lak’etch transports you to the vibrant markets of Mexico. Hand-drawn posters showcase the diversity of Mexican headwear, while colorful cellophane wraps handmade wooden frames, creating an immersive experience that celebrates the rich heritage and craftsmanship of Mexican culture. Go ahead, flip through the pages!
FUERZA LATINA - ZINE
Client : Project
Fuerza Latina Magazine not only serves as a beacon of information but also captivates readers with its innovative design approach. Inspired by the grassroots activism seen in protest posters, the magazine incorporates elements of cut-up paper, adorned with handwritten messages, seamlessly integrated into digital headlines. This unique juxtaposition of analog and digital techniques not only adds depth and texture to the layout but also symbolizes the diverse voices and lived experiences within the Latinx community.
Typeface selections exclusively from Latinx/Latino type foundries celebrate cultural heritage, while warm illustrations and event photographs create a welcoming atmosphere. This design approach reflects the resilience and vibrancy of the Latinx community
Go ahead and flip through the pages!
MAGAZINE ADS
FUERZA LATINA - RESPONSIVE SITE
Client : Project
Fuerza Latina is a dedicated DACA resource website crafted to support undocumented youth and immigrants. Rooted in a vision of trust and safety, the platform serves as a welcoming sanctuary for individuals seeking guidance and community. To further foster a sense of authenticity and empowerment, custom illustrations, imbued with a paintbrush aesthetic, were thoughtfully integrated, encouraging visitors to embrace their true selves unapologetically.
